Yep, I’m going to cover the Tesla SolarCity panels. I left this one to last because unlike the “roof plus array”, Tesla offers shingles that turn the entire roof into a collector. Aesthetically, they look like metal or stone coasted shingles. Price wise, they are much more expensive. The interesting part is that with design, not only does the entire roof become an array, but all costs are subject to ITC, not just the array portion of “roof plus array”. They use HIT technology (from Part 2) and have plants in Fremont, CA and Buffalo, NY. Both cities utilized tax policy to land the plants which generated a couple of thousand jobs. Someday I’ll write something on the symbiotic relationship between government and technology in the sustainability area.
This series has covered a lot of ground including a roof primer, engineering background and governmental perspectives. This installment will finally get around to addressing my original reason for posting; the Tesla SolarCity pricing announcement. I wanted to explore the economic viability of the roofing system. Would this be a practical alternative today, or something to wait for?
SolarCity tiles are more attractive than solar panels. There are four styles planned, two of which are already being produced:
- Smooth (planned)
- Textured (planned)
Production is currently being handled by a facility in Fremont, CA, but a new facility in Buffalo, NY should come online soon. I grew up in Buffalo and returned for a visit last month. I saw the SolarCity plant and it is indeed impressive. In my opinion, it is a good example of government and industry working together because it is not based on tax incentives alone. The state owns the facility and equipment. Tesla will use the facility and hire the workers. Jobs and innovation; a developing relationship.
Since this series began a couple of weeks ago, Tesla has installed its first SolarCity roofing system. Bloomberg reports that the cost of SolarCity tiles are $420 per square and they compared this cost to standard roofing with a separate solar array, the common configuration. They also identified three target markets:
- Terra Cotta (or Tile)
They used the same comparison approach we used in this series; roof and array versus SolarCity.
There is no methodology information provided in the Bloomberg article, but they came up with the same conclusion. Using the cost figures from our first post and adding in the effect of the 30% ITC program, it is clear that one of the economic advantages of SolarCity is the entire roof is subject to ITC. ITC has a big effect on the economics as shown by the red line on the following chart.
Our analysis shows the competitive market for SolarCity to be:
- Copper or Zinc
- Tile (Terra Cotta)
- Metal Seam
It is difficult to predict the effect that high volume production and sponsored incentives will have on the consumer costs. On the performance side, we will know very shortly how these tiles perform. The move to Panasonic HIT technology may have delayed production in Buffalo, but is clearly a shift that will benefit consumers.
Before I end, please checkout the excellent work being done by Google’s Sunroof project. You should lookup your address to ensure that the property you are considering for solar can be positioned in a way to take advantage of sunlight. It can even help you locate the sunniest places on your roof! And stay tuned for more solar news, as the field is innovating all the time.
This is the third post in a series on rooftop solar technology. This post will discuss some of the key legislative and regulatory efforts that are driving this technology and helping homeowners save energy and money on their utility bills. There are several key initiatives – both legislative and regulatory – currently in effect that will assist in the deployment of rooftop photovoltaics: the solar investment tax credit, the U.S. Department of Energy’s Sunshot program and a variety of other innovative, market-driven mortgage products offered by the Federal Housing Administration and Fannie Mae.
Solar Investment Tax Credit
The solar Investment Tax Credit (ITC) is one of the most important federal policy mechanisms to support the deployment of solar energy in the United States. The ITC was extended by Congress through 2021, which will provide business certainty to project developers and investors. The ITC continues to drive growth in the industry and job creation across the country.
- The ITC is a 30 percent tax credit for solar systems on residential (under Section 25D) and commercial (under Section 48) properties.
- The residential and commercial solar ITC has helped annual solar installation grow by over 1,600 percent since the ITC was implemented in 2006 – a compound annual growth rate of 76 percent.
- The existence of the ITC through 2021 provides market certainty for companies to develop long-term investments that drive competition and technological innovation, which in turn, lowers costs for consumers.
- The Section 25D residential ITC allows the homeowner to apply the credit to his/her personal income taxes. This credit is used when homeowners purchase solar systems outright and have them installed on their homes.
The ITC has proven to be one of the most important federal policy mechanisms to incentivize the deployment of both rooftop and utility-scale solar energy in the United States. As a result of the multi-year extension of the credit enacted in late-2015, solar prices are expected to continue to fall while installation rates and technological efficiencies will continue to climb. The solar industry is predicting that nearly 100 Gigawatts will be installed by the end of 2020. Moreover, the roughly 210,000 Americans currently employed in solar is expected to double to 420,000 in the same time period – all this while spurring roughly $140 billion in economic activity.
Department of Energy Sunshot Program
The U.S. Department of Energy (DOE) Sunshot Initiative is a national effort to support solar energy adoption by making solar energy affordable through research and development efforts in collaboration with public and private partners. SunShot funds cooperative research, development, demonstration, and deployment projects by private companies, universities, state and local governments, nonprofit organizations, and national laboratories to drive down the cost of solar electricity. When SunShot was launched in 2011, it set a goal for solar energy to become cost-competitive with traditional forms of electricity by 2020 without subsidies. This goal set cost targets at $0.09 per kilowatt hour for residential photovoltaics (PV), $0.07 per kilowatt hour for commercial PV, and $0.06 per kilowatt hour for utility-scale PV. According to recent DOE research, the solar industry had achieved 70% of the progress toward the 2020 goals, spurring the department to determine new targets beyond 2020. As the cost of solar comes down, more Americans can take advantage of the clean, affordable power that solar provides.
Aside from these two efforts, there are other national programs and mortgage products that help consumers acquire and finance energy efficiency upgrades, including solar panels, to reduce utility costs:
- Energy Efficient Mortgage – This is a Federal Housing Administration (FHA) loan program that allows borrowers to finance cost-effective energy-saving improvements as part of a single mortgage. These mortgages make it possible for property owners to borrow above the appraised value and stretch debt-to-income qualifying ratios.
- PowerSaver Home Energy Upgrades – This is another FHA program available to homeowners with manageable debt and a credit score of 660 or higher. These loans do not require a home appraisal or lien on the property.
- HomeStyle Energy Mortgage – This is a Fannie Mae program that allows borrowers to make energy-efficient or utility-cost-reducing upgrades within the mortgage when purchasing or refinancing a home.
- Property Assessed Clean Energy Programs (PACE) – These programs allow local or state governments to fund the up-front cost of energy improvements on commercial and residential properties, such as heating and cooling systems, solar panels or dual-pane windows. Property owners pay back those loans through a line item on the homeowners’ property tax bill.
While fossil fuels still dominate energy production overall in the U.S., solar and wind production are on a growth trajectory. According to the U.S. Energy Information Administration, the country set a renewable energy milestone in March of 2017. For the first time, wind and solar accounted for 10 percent of all electricity generation, with wind comprising 8 percent and solar coming in at 2 percent. The private sector is increasingly driving a global push for renewables as solar and wind become increasingly competitive. Solar panels are becoming cheaper, meaning investor interest may spur continued growth in the future. In combination with the energy of the market, the programs and efforts described above will continue to make inroads in the consumer marketplace, making solar a viable alternative for homeowners and businesses who choose to invest in these systems.
Tune in later this week for part four of this series, where Mark Lesswing will be looking into Tesla’s innovations into the solar roofing space.
This is the second post in a series about rooftop solar technology (view the first post here). The first post reviewed roofing costs because they affect the overall solar cost of a home. In 2016, Fortune recognized the trend towards less expensive solar power installations that could drop another 60% in cost from where they are today. Fortune points out that up until the 1990’s much of the cost reductions were due to technology and manufacturing improvements. They believe the future cost drops will be due to non-technical factors such as financing. I believe there are still technology improvements on the way. This post focuses on the variety of panels that are available for installation and the technology they contain.
It is amazing to look back and see how far the solar panel technology has progressed since Edmond Becquerel first observed the ability of light to generate electricity in 1839. Many in our industry worry about what disruptive developments will come from “kids in their garages”, so it is important to remember that Becqueral was only 19 at the time and he was working in his father’s laboratory. I can imagine that laboratories in 1839 are similar to basements, garages or other workspaces today.
Solar cells took over 110 years to become practical and we have Calvin Fuller and Gerald Pearson from Bell Laboratories to thank for their modern form. They were working on the Bell Solar Battery and in 1954 had created a working prototype. Within four years, solar batteries were powering The Navy’s Vanguard space satellite. These cells had an efficiency of around 14%. No meaningful improvement was made in efficiency until the appearance of thin film technology in the 1990’s. The next big jump occurred over the last three years as manufacturing and design improvements pushed efficiency over 20%.
Solar cells are commonly classified by generations:
• First Generation (or Wafer) – Wafer solar cells are created with crystalline silicon (c-Si). They are efficient, but expensive to produce and contain toxic metals like cadmium and lead. Wafer panels are easy to find but are not eco-friendly and easily identified because of their hexagonal shape.
• Second Generation (or Thin Film)– Thin film amorphous silicon (a-Si) is cheaper and cleaner to produce but is less efficient than first generation wafers. Thin film first made its consumer appearance in the 1970’s as the power source for pocket calculators.
• Third Generation (or Organic) – Organic solar cells are still not practical because of their low efficiency. They are cheap to produce but only have 1/3 of the efficiency of Wafer
An exciting development in thin film panels was achieved by Panasonic’s SANYO brand in the 1990’s. They are now producing thin film solar cells with nearly 20% efficiency (in the real world not the lab). Their technology is a real tongue twister, Heterojunction with Intrinsic Thin layer. I prefer the consumer friendly label “HIT”. Panasonic technology is being used in the Tesla Solar Panels scheduled to hit the market in California this year. Tesla will produce the products in both their Fremont, CA and Buffalo, NY plants.
HIT solar panels are examples of thin film technology so a deeper dive is required to understand who why they perform so well. The answer is due to the clever design of the product. They have a sandwiched design that reduces efficiency loss when heated while capturing more sunlight. This approach makes HIT “bifacial” or able to capture direct and reflected sunlight. This approach increases efficiency in the range of 2-3%.
Tesla’s solar roof is not the only product using of bifacial cells; they have been used for some time in space and in multi-positional configurations. A multi-positional configuration could be used to expose two sides of an array at different times of the day. When used in a vertical arrangement, instead of maximizing generation at high noon, two small peaks can be created; one in the morning and one in the afternoon. If the sum is at a low angle, it is possible to increase the angle of a horizontal panel to capture the reflection off of a light colored roof.
The energysage website provides a comparison of solar cell manufacturers. Their Economy, Standard and Premium categories do not match up with the solar cell generations above because energysage is a consumer-friendly guide not a science website. Also on the energysage website, you will find a regional cost comparison information. All of their information is presented using easy to understand graphics.
The next post will address the regulatory and legislative issues technologies associated with solar energy collection. Can government keep up the changes in the technology? Up until now, the answer has been a resounding “Yes”.
This is the first post in a series about rooftop solar technology. I was inspired to write this after talking to some members from Hawaii and reading the Tesla SolarCity pricing announcement. The series will cover roofing jargon, costs, underlying technology, legislative policy, regulatory issues and design, so let’s get started.
The growing interest in solar generation in 2016 has been borne out by recent numbers. In May, the UK announced that solar generation has surpassed nuclear and coal generation. Focusing on the US, you can compare state-by-state solar activity using information published by National Renewable Energy Laboratory (NREL) through their Open PV Project. NREL’s SunShot report is an excellent periodical that presents a global perspective. It shows that the US installed the second highest number of solar units in 2016 behind China. This moved the US up to fourth in total installed capacity. Only China, Japan and Germany has more installed solar energy systems. With one more year like 2016, the US will surpass Japan and Germany for installed capacity. Most experts underestimated the performance of US solar in 2016 because of the potential expiration of the Investment Tax Credits (ITC). A future post will be dedicated to legislative and regulatory issues behind solar energy.
Before we can talk more about solar on the rooftop, we should review the rooftop itself. The most common solar setup involves attaching panels to the roof, getting them to point as directly towards the sun as possible, and storing the generated electricity. Some of the more common roofing materials, arranged roughly in cheapest to most expensive order, are:
- Foam, Spray Polyurethane Foam (SPF)
- Basic Asphalt (25 year)
- Architectural Asphalt Shingle (30 year)
- Fiberglass Shingle
- Corrugated Metal Sheet
- Premium Asphalt Shingle (50 year)
- Built Up Roof (BUR) or Tar and Gravel
- Metal Shingle
- Stone Coated Metal Shingle
- Wood Shingle
- Shake Shingle
- Metal Seam
- Copper or Zinc
Not every roof can use these materials. For instance, on flat roofs, you might go with SPF or BUR, but these materials would not be ideal for sloped roofs. You would typically find BUR and SPF on commercial and urban multi-units. All of the others you find on sloped roofs. I have never seen a tar covered sloped roof.
Each method has distinctive installation procedures, and costs vary significantly by geographic location. Chimneys, dormers and other features of the roof design that require fitting of the material to the roof complicate installation and drive up costs. Higher grade shingles cost more (although the difference in cost might not be as high as you think), and even the underlayment varies based on what kinds of shingles are used.
The jargon used by most contractors is unfamiliar to consumers. Consumers think of everything in terms of cost per square foot ($/SQFT). Contractors use the term “squares” for their calculations where one “square” is ten feet by ten feet or 100 SQFT. This simplifies ordering because the materials are organized on pallets, accounts for waste (unused material) and for any mistakes. I had my own roof upgraded nine years ago and I still have a stack of shingles in the shed.
The chart above presents the relative cost differences between different roofing materials. Please use this chart knowing that I have accounted for a typical installation that included removing and disposing of the current roof, all material, labor and incidental costs. There are also regional variations that are difficult to capture, which is another reason these are relative costs. These costs are expressed as “squares”, the common unit that will be used in this series.
The red line on the chart signifies what could be called ultra-high end roofing. This line will become important in later posts, especially when talking about the Tesla SolarCity roofs. Here are a couple of interesting things to notice when looking at total installed cost. From left to right:
- Although the Fiberglass Shingle material cost is less expensive than 30 Year Asphalt, the final installed costs are very close.
- Shake Shingle and Wood Shingles are nearly identical in material cost, but Shake Shingles take more time to install because they are irregularly shaped.
- Copper and Zinc material costs vary all of the time, so they were very difficult to normalize
It is important to consider the entire roof when looking at the economics of solar, especially when considering new approaches such as the Tesla SolarCity roof. You don’t attach anything to a Tesla roof, because the roof is the solar collector. When we get to the economics part of this series, we will evaluate the cost of the roof so that we are comparing apples to apples.
The next post will address the technologies behind solar energy collection. The science has improved greatly over the last couple of years. I found the subject matter interesting, but I am an engineer.
The Touchstone sensor from CRT Labs. This device will read temperature, humidity, light, CO2, VOCs, particulate matter and more.
- What are 10 key things that make a city smart? (via ReadWrite)
This is a great roundup of what a city needs to be smart. From connectivity to sensing, ReadWrite put together a great roundup. If you’re interested in the real estate perspective on smart cities, we’ve got a series for you to check out called ‘The Building of Functioning Cities‘.
- And finally: Amazon Echo 2 incoming and more (via Wareable)
Yes, this is a list of smart home/wearable items for you to peruse. They have some good intel on Amazon’s latest smart speaker as well as what Apple’s up to on the smart home front. Check it out.
- What to know about smart home technology: 10 smart home resources for REALTORS (via CRT Labs)
Another roundup??? What’s going on with this list? 🙂 I would be remiss if I didn’t point you to our roundup of resources you can take advantage of to bolster your understanding of this emerging market. Why does it matter to you? Because it matters to your clients. Read on to find out more.
- Microsoft’s Cortana-powered thermostat is totally gorgeous (via CNET)
This is definitely something to consider. A nice-looking thermostat from Microsoft and Johnson Controls. No pricing info yet, but keep an eye on this. It’s called the GLAS, it’s voice-enabled (with Cortana, Microsoft’s answer to Siri and Alexa) and it monitors indoor and outdoor air quality. If you want a voice-enabled thermostat now, check out the Ecobee4 with Alexa integration. If the $249 price point is keeping you away, you should look for rebates from your utility or insurance company.
- Touchstone: Environmental Quality Monitor for your home! (via CRT Labs)
Finally, a look at what we’ve been up to. This device is not on the market yet, but take a look at our work. Really proud of our group here at NAR. Akram, one of our lab engineers, provides a pretty deep dive into what we’ve been up to with this device. I’m really proud of our team and their efforts to make this piece of hardware and the software behind it. They’ve been extremely supportive of one another and have collaborated better than I could have imagined. Kudos to them.
That’s all for Things Thursday this week. Have questions? Want us to cover something? Let us know. You can follow us on Twitter @crtlabs or Facebook
Smart home technology is definitely here to stay. According to a recent report on consumer adoption of smart home technology, 79% said they own some type of smart home tech. Those that owned it said they would purchase more. Ninety-seven percent of consumers now know what smart devices are. This is up from 67% in 2015. Because of market awareness, there are several opportunities for you to discuss these devices with your clients. They may:
- have interest in adding value to a home before selling it
- be wondering if they should leave devices with the home
- want to outfit their new home with devices
- be curious about simply learning more
As more and more of these devices hit the market, consumers will ask you about the benefits and their needs. Below, we’ve compiled a list of resources for you to use to educate yourself and your clients on smart home technology.
Here are 10 resources that you can use in improving your understanding of smart home technology:
1. Smart Home Glossary and Smart Home/Internet of Things FAQ
The glossary and FAQ are good places to start. They give you all the terms that relate to smart home devices. From how these devices connect to what IoT is. It’s a compendium of the most asked questions we’ve received with respect to these devices. Help clients get ahead of the curve by sharing the links with them.
2. The Insecurity of Things: Understanding Security Issues Around the Internet of Things
Last fall, when the denial of service attack happened and most of the internet wouldn’t work, I wrote a 3-part series on the security issues around the internet of things. I looked at what you as a user of these devices can do to protect yourself as well as what manufacturers need to do to protect you. Security is paramount for these devices and this series gives some insights on what to do to make sure you understand the risks and how to mitigate them.
3. Smart Home Simplified 1-Pagers
Our Smart Home Simplified series of 1-pagers is meant to give you a high level overview of the different device classes in the smart home space. These 1-pagers are great tools for educating yourself, other agents, or consumers. You are able to share them with whomever you’d like. Add a link in your newsletter or other informational posts. Each sheet talks about the pros and cons of these devices, how they work and why consumers are interested in them. The 10 classes of devices we cover are:
- Indoor Air Quality Sensors
- Voice Activated Speakers
- Water Leak Detectors
- Smoke/CO Detectors
Each page will also provide you with a link to a resources page for that class of devices. Think we need to add another class of devices? Let us know.
4. CRT’s Smart Home Report
Last year, we did our first smart home report with our Research Group at NAR. This will be an ongoing annual report for the next few years. We are working to better understand your knowledge of the space and that of the consumer market. Use it to understand what devices are important to consumers and where there are opportunities to help support clients in their quest to understand this market.
5. Educate Yourself & Consumers on Incentives from Utilities & Insurance Companies
I recently wrote a piece on the value of understanding what rebates and incentives are being offered by your utilities and insurance companies. These incentives may or may not be known by your clients, but knowing about what is available in your area is of tremendous value to them. It also shows that you’re looking out for ways to improve their experience.
6. CRT Labs’ Things Thursday
On a semi-regular basis, we put together a round-up on the internet of things and talk about the implications for real estate. We look at the way in the future tech as well as stuff that you can take advantage of today. It’s a great list of links you can share with your team, other agents or clients.
7. CRT Labs’ Office Hours Every Friday
Our Facebook page is a great place to find resources. Every Friday, we hold Office Hours on emerging technology. They start at 3p Eastern and run for about 20 minutes. We love receiving questions and comments during the Office Hours so we can discuss with you and have active conversation on these topics. Like the page and be notified immediately of any live videos we are doing.
8. Smart Home Checklist App
Have you sold a home that had smart home devices in it already? If so, did you have those devices reset by the seller before transferring ownership? If not, the seller may still have access to the smart devices. To help with this problem, we created a web app called the Smart Home Checklist. This simple app will allow you to identify the devices in the home, aggregate them on a list and share that list with whomever you want.
9. Smart Home DB
The Smart Home DB is a great resource to find out more about specific devices. They have nearly 1,200 devices listed in this community-curated database. They also have user-generated plans for hooking up different devices and some how-tos. We are actually feeding the backend of our Smart Home Checklist from this repository.
10. IoT Podcast from Stacey Higginbotham
Stacey is an IoT industry expert and she has a great podcast on the topic of smart homes, smart cities and industrial IoT. She has vendors and industry experts talk about the market now and what’s coming.She’s even covered CRT’s work in the past on her podcast. Stacey’s expertise comes from years of covering technology for a number of news sites, including Fortune and GigaOm. Sign up for her newsletter and find out what’s coming next.
BONUS: This blog & CRT Labs
You might have noticed a lot of the resources I posted linked back to this blog. There’s a reason for that. CRT is one of the few resources thinking about the impact of emerging technology on your business. We talk to members about it, as well as speaking to industry experts, vendors, security groups, universities, government and research laboratories about you and your business. They see you as a valuable resource and are very interested in your feedback and work. So, use us as a resource. We do webinars, presentations and all sorts of educational outreach. Drop us a line if you’d like us to present to your group.
That’s it for this roundup. Are there any resources you’d like from us that aren’t listed above? Follow us on Twitter and Facebook and let us know.